Back to Best Of

Research on how to pitch ideas

This is informal research, but it sure raises some good questions (Why isn’t there a business school or psych dept. doing this sort of thing?).

My friend Konrad over at uber Seattle design studio Artefact put together a mini-study on the effects of different pitches for the same idea. The surprising result? Well I can’t tell you, only that it has something to do with mad-libs.

Go here for the full article (with charts!):How an idea is presented impacts its appeal.

Related post: the ever popular essay: How to pitch an idea. A topic I explored in the University of Washington course I taught on Creative Thinking (Syllabus in PDF).