Back to Best Of

How to pick a name

It seems I’m not the only one dealing with name changes. Guy Kawasaki had two recent posts on picking names, How to name a name and The mother of name change reports, which explores the reason behind the 1900 corporate name changes last year. (Hat tip to Gernot Ross).

And of course there’s also Seattle local The name inspector, who focuses on phonetic breakdown of names, explaining why some work and some don’t.