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This week in ux-clinic: Drive by critiques

This week in the ux-clinic discussion group:

One of the bad habits in my company is the drive-by critique: we throw so much criticism at UI that it’s common for people who show a prototype or new design at a meeting to get pounded on by everyone: tons of questions and criticisms, and downright cynicism. It’s not personal – it’s the flavor of the group, but for folks who have to show creative work it’s just not fun. After a few minutes of critique, the discussion usually moves on to other things, leaving the designer on the floor.

How do you change the flavor of how critiques are done? Or is this just part of working on UI in this industry? We have to show our work to groups, but there has to be a better way.