Why Design is Hard
The sequel to How Design Makes The World, written for designers. It teaches designers how to reframe their biggest frustrations working in organizations into solvable problems. Designers want to believe their ideas will be adored and they will influence big decisions, yet most of the time others make the decisions designers wish were theirs to make. With humor, insight, and practical advice on the common and most difficult situations designers face, this book will help you create a fulfilling and healthy design career.
Bonus Resources
Product Designer“A refreshingly honest take on why design work often feels like an uphill battle. The authors nail the real challenges designers face: organizational politics, limited resources, and the challenge of turning good ideas into meaningful impact… grab this book.”
Creative Director“I don’t know how they authors fit so much into a 100-page essay: power dynamics, office politics, game theory, the psychology of persuasion, masking, organizational inertia, emotional intelligence, and so much more.. its about reaching a fulfilling career by focusing on ways to increase your power, influence, and/or self-awareness.”
Vice President, Product Design for Max / HBO Max“I just finished—and recommend— Berkun’s latest book, “Why Design is Hard.” the real struggle, the daily grind, is not so much about the work but about contexts, constraints, and personalities that make designers question their very existence. Scott’s book is concise, breezy, yet filled with excellent strategies for succeeding when the world—or, at least, your organization—is tilted against you.”
Better Questions, Delivered Occasionally.
Thoughts, essays, and ideas for people who’d rather think, than scroll.
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