How Design Makes The World

Everything we use, from our homes to our smartphones, from highways to hammers, was designed by someone. How did they decide what was good for the rest of us? What did they get right and where have they let us down? And what can we learn from the way these experts think that can help us make decisions in our own lives?

This book teaches everyone:

  • What good design is and why it’s so important
  • How our lives are defined by designs, good and bad, made by others
  • How to ask better questions of everything we buy, use and make

And it gives designers and makers:

  • A fun and fast way to explain what we do to coworkers and friends
  • A tool for making organizations more design mature
  • Stories to use to be a better ambassador for good design

Bonus Resources

“This fascinating book will help you see design everywhere and question why it works — or why it fails.”

Ellen LuptonCurator of Contemporary Design at Cooper-Hewitt, Smithsonian Design Museum

“An invaluable, essential resource that demystifies and democratizes design for everyone who lives with it — which is to say, all of us.”

Khoi VinhPrincipal Designer at Adobe and Former
Design Director of The New York Times

“Design does indeed make the world, and Scott Berkun has written a highly readable book about this fact.”

Henry PetroskiAuthor of Small Things Considered:
Why There Is No Perfect Design

“Nobody’s better at explaining how the world really works than Scott Berkun.”

Jeffrey ZeldmanCo-Founder of A List Apart